It’s All About ROI – Website ROI...

A good business principle, particularly in marketing: If there’s no ROI involved in a task – don’t do it! ROI is return on investment. In business, it is often the primary factor in any decision – if I invest time and other resources, what will I get from it? What we are talking aboutnow  is making your website work for you – and making sure the time and money you spent on it results in...

Small Business Social Media Internet Marketing...

Social Media Internet Marketing for Small Businesses Twitter, Facebook, MySpace, what is all the buzz about and how do I actually make it work? Follow, then Lead… The first step is to dedicate a small amount of time every week to building your profiles on the most trafficed social media websites – especially if your clients, prospects, colleagues and/or networking partners are using them.  This is Follow. Once...

The 5 W’s of Web Design...

This is a strategy lesson for web design – who, what, where, why, and when?  You must answer these questions to design your website effectively in order to get a good response once you are online! Who are you targeting?  Your target audience should play into how you design your website – especially when it comes to customizing.  The first rules you may want to follow are: Simpler is better. Bold graphics for...