Multiple Plumbing Websites for Portland Web Marketing

The strategy of using multiple websites to target separate yet relevant keyword sets can be enticing.  It has worked pretty well for the following client.  The cost is high because you are creating multiple websites – the advantage is that your main website AND the secondaries can rank for a set of keywords, actually crowding out competitors.

If there’s no ROI involved in a task – don’t do it!

ROI is return on investment. In business, it is often the primary factor in any decision – if I invest time and other resources, what will I get from it?

What we are talking aboutnow  is making your website work for you – and making sure the time and money you spent on it results in financial reward.

To evaluate your website’s ROI, try these questions:

#1 – Do you love it?

#2 – Is it generating you leads?

#3 – Is it helping with the sales process?

The answer is no – Now What?

This is a good time to get in touch with a professional web design consultant – somone who can analyze your site and break down some strategies for you.  Even if you already have a web design team – if they made your current site, they may not be the people to go to for advice on improving it.  However, if you get advice elsewhere, they may be able to implement it well with some recommedations or guidance.

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Twitter, Facebook, MySpace, what is all the buzz about and how do I actually make it work?

Follow, then Lead…

The first step is to dedicate a small amount of time every week to building your profiles on the most trafficed social media websites – especially if your clients, prospects, colleagues and/or networking partners are using them.  This is Follow.

Once you have established a good network and a good visual presence, as well as some good archived reading for your audience, now you can begin posting links to articles on your blogs, new specials you are running and client’ stories of success – all LEADing back to your website – this the lead.

Your website should be your best marketing.  When you finally begin getting visitors, then hopefully you will do business with some.

Look forward to a  further expansion of this article as time permits – also stay up with more on this topic at Locally Social.

Luckily, on the internet, generating buzz can be done relatively simply through a consistent dedication to the task.  Several pieces of the formula include article writing, social bookmarking, and snippet posting on social media websites.  The first step produces new content and information, the second and third steps bring visitors.

Article writing can take a few forms.  One of the early Internet PR and marketing puzzle pieces that continues now is article writing and submission to article directories.  These directories can be submitted to manually, and other software can speed the process of copying/pasting so that your article can be submitted to 100 sites in a couple of hours.  By varying the article content you can up the number of original content counts and links Google (Yahoo and Bing also) give you.  Once the content is varied, then you can submit to even more directories.  Social Bookmarking and Social Media don’t apply to this type of article writing as much, but this is a strong tactic for generating internet buzz.

A more current and possibly more beneficial form of article writing – is blogging.  This is very important to any company, and requires certain steps to be effective.  Look forward to our article on proper blogging techniques very soon.

After an article is published on your blog, social bookmarking sites like Stumble Upon, Reddit, and Delicious can be used to build links to your site and send actual visitors.  The better your content, the more visitors you can expect.

Same goes with Social Media Sites like Facebook and Linked In.  After the article is published you post a snippet or teaser with linkbait like “free download” or other types of attraction marketing verbiage, and look for visitors from your social media networks.

This internet buzz is people talking about your company, visiting your website, and buying your products or services as a result.